Posts in Advertising

We create “branded utilities” — what we’ve been calling “branded software experiences”. (Or for those of you who’d like it without the fancy jargon, we make web apps and get brand advertisers to sponsor them.) “[Branded Utility] is where the brand creates a commitment to a relationship. It’s where the brand creates something useful to […]

Mike Masnick at TechDirt responds to the original AdAge post with more enlightenment: #3 Content is advertising. Might sound like a repeat of the point above, and in some way it is — but it’s highlighting the flip side. Any content is advertising. It’s advertising something. Techdirt content “advertises” our business even if you don’t […]

Today the ad industry trade press finally wrote the story we’ve been telling for the last 15 months: Think Different: Maybe the Web’s Not a Place to Stick Your Ads — Matthew Creamer Asks Whether We’re All Missing the Point When It Comes to the Internet This is exciting for us as we’ve been trying […]

…with Deb, Brian, and Tara. Our initial reactions below.

I think it’s hard to find folks who will argue with the premise that advertisers are funding (or soon will be funding) the bulk of consumer software development on the planet. And when it comes to brand advertising, those sponsors are finding that the higher they go up the software evolutionary chain, the better results […]