Jackson Fish Market
Posted on January 26, 2009 by hillel on Advertising

More Replacements for Advertising

We talk a lot about alternatives to traditional advertising. While we’ve focused mainly on companies providing (and branding) useful services on the internet to their customers, that’s certainly not the only avenue to explore. I love the idea of businesses taking their ad budgets and engaging in projects that are focused on the public good. […]

Posted on January 19, 2009 by hillel on Advertising, Branded Software, Events

The Advertising Industry is Starting to Understand Branded Online Experiences

When we started Jackson Fish Market, the first problem we decided to address was the lack of great options for brand advertisers online. Our simple premise was that useful and entertaining software on the web had the capability of engaging online audiences (both in terms of minutes spent and depth of engagement) much more cost-effectively […]

Posted on October 7, 2008 by hillel on Advertising, Video Games

Branded Virtual Items

The Sims is selling advertisers the right to brand in-game virtual items. Gawker thinks it’s sad. I think it’s cool. Better than seeing more banner ads. Studies on ads in football video games show that the gamers feel that the ads make the games more realistic. I predict this will have the same effect in […]