Posts in Advertising

We talk a lot about alternatives to traditional advertising. While we’ve focused mainly on companies providing (and branding) useful services on the internet to their customers, that’s certainly not the only avenue to explore. I love the idea of businesses taking their ad budgets and engaging in projects that are focused on the public good. […]

When we started Jackson Fish Market, the first problem we decided to address was the lack of great options for brand advertisers online. Our simple premise was that useful and entertaining software on the web had the capability of engaging online audiences (both in terms of minutes spent and depth of engagement) much more cost-effectively […]

Even though we’re on winter break here at JFM we had to interrupt the peace and quiet of our blog because Bob Garfield wrote a huge and thoughtful piece for AdAge on widgets. Given that we’re at the very early stages of having advertisers fund useful consumer web apps, any time someone super influential, like […]

You certainly don’t need this blog to tell you that the economy is in trouble and there’s a lot of uncertainty. And while reviewing all your efforts with a careful eye, and spending conservatively is always good advice, it’s certainly something that everyone is doing now. I think everyone is asking themselves: “am i doing […]

The Sims is selling advertisers the right to brand in-game virtual items. Gawker thinks it’s sad. I think it’s cool. Better than seeing more banner ads. Studies on ads in football video games show that the gamers feel that the ads make the games more realistic. I predict this will have the same effect in […]