Jackson Fish Market
Posted on February 19, 2009 by hillel on Branded Software, Industry

Branded Apps, An Inevitability

A few months ago we wrote about (and were quoted in) an article in AdAge lamented the lack of support for branded apps (and widgets) from big advertisers. Here at JFM we have always believed that brand sponsors, looking for engagement, will ultimately realize that software is the single most cost-effective way to engage users […]

Posted on January 19, 2009 by hillel on Advertising, Branded Software, Events

The Advertising Industry is Starting to Understand Branded Online Experiences

When we started Jackson Fish Market, the first problem we decided to address was the lack of great options for brand advertisers online. Our simple premise was that useful and entertaining software on the web had the capability of engaging online audiences (both in terms of minutes spent and depth of engagement) much more cost-effectively […]