Posts in Advertising

“We can’t refuse Unilever the right to make an Axe campaign without giving someone the right to refuse Unilever the right to make the Dove campaign. If we can say “no” to a sexist campaign, someone can say “no” to a feminist one.” The discussion above is excellent (as it always is on the “Intersection […]

I just sat through Nick Brien, the CEO of Universal McCann’s keynote here at ad:tech. Much like the keynote I saw at AAAA by Jim Stengel, P&G’s chief marketer, Nick did a great job rallying the troops to embrace the new digital world and the upheaval in the media industry. He talked about experiences instead […]

This morning I’m at ad:tech in NYC. I really have no idea what to expect as already it’s become clear that most of the people in the ad world don’t recognize software as a medium for what they do. Don’t get me wrong, they love technology and the internet. But as far as I can […]

This may seem like an odd question coming from a company that is looking for sponsors. It’s not that I don’t believe in advertising. I do. But I wonder, for certain products, from certain companies, where there’s such awareness and loyalty already built up, what would really happen? Disney will spend $50 million promoting the […]

When some of the biggest advertisers in the world are starting to understand linkbait, you know the learning feedback loop on how the net works is getting tighter and tighter. Toyota’s agency, Saatchi and Saatchi LA is particularly savvy so it’s not surprising this ad would come from them. Oh yeah, and it’s very funny. […]