Jackson Fish Market
Posted on September 18, 2008 by hillel on Advertising, Industry

I like the Microsoft Ads

I know that many people have complained about the Seinfeld/Gates ads, but I liked them. In fact, I would watch a sitcom every week starring Jerry and Bill. I think it’s funny. But i really like Seinfeld and I really like Bill. So I suppose I’m biased. Also, there’s a third ad I believe which […]

Posted on April 25, 2008 by hillel on Advertising, Branded Software, Industry

For online brand advertising to evolve, the worlds of content and software must merge. (And it will be ugly for awhile.)

We’ve discussed the evolution from banner ads to branded widgets to full blown branded web applications. Many marketers are starting to understand the value of delivering useful “content” to their audiences as a means of engaging them. However, it’s worth spending a moment to examine the word “content” and how it’s used. It’s critical that […]

Posted on April 24, 2008 by hillel on Advertising, Branded Software, Industry

The evolution of brand advertising on the web – how did we get from banner ad to branded widget to branded web app?

It didn’t take long after advent of the internet for marketers to look at it as a medium for advertising. And as most creators do when they see a new medium, they create for that new medium using the techniques and approaches that have served them well in more established mediums. In our specific example […]

Posted on April 8, 2008 by hillel on Advertising

Starbucks “Big Surprise”

This morning at 9am every Starbucks in the U.S. had a “surprise event”. Except that last night all the news outlets (and Starbucks’ own website) already were announcing what the event was… a free 30 minute tasting of their new Pike Place Roast (featuring an older and more “risque” version of the Starbucks logo on […]