Jackson Fish Market
Posted on October 7, 2008 by hillel on Advertising, Video Games

Branded Virtual Items

The Sims is selling advertisers the right to brand in-game virtual items. Gawker thinks it’s sad. I think it’s cool. Better than seeing more banner ads. Studies on ads in football video games show that the gamers feel that the ads make the games more realistic. I predict this will have the same effect in the Sims.

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