Posts in Branded Software

Video gaming has always been a hobby of mine, and though I don’t delve into the game world as much these days, I still get excited about the different news items that pop up from time to time. I’m particularly keen on old games making a comeback on new systems, although I generally like the […]

JC Penney’s got a branded UGC site – Rock Your Look. Users can pick from a handful of songs and then make a karaoke video using their webcam. It’s also got a contests element (you marketing guys love contests) that’s connected with the Teen Choice awards. The site isn’t super novel but it’s not bad […]

There’s no need to convince most marketing folks that a presence on the web is critical. They appear to understand that. There also appears to be no need to convince them that they need to stand out on the web. The problem comes in the conception of what it means to stand out. Over and […]

When it comes to brands doing digital marketing, I’m a big fan of trying to incorporate your online presence into the audience’s life on an ongoing basis instead of trying to get a bunch of their attention for a brief moment before they move on forever. MSN definitely took the latter approach when creating the […]

When we first started out, one of the only examples out there of a genuinely useful website that was built with exclusive advertiser sponsorship as its driving force was Change Everything built by the folks at Social Signal. I wish I could say a lot has changed, but there aren’t exactly a plethora of sites […]