Brilliant Cheap Marketing Courtesy of Less Everything
We have sort of a platonic internet love affair with the guys at Less Everything. When we started Jackson Fish Market we had to pick an accounting package. QuickBooks and PeachTree looked so ugly and complicated that I just couldn’t bring myself to use them. They made my eyes bleed and my head hurt. I […]
Branded Apps, An Inevitability
A few months ago we wrote about (and were quoted in) an article in AdAge lamented the lack of support for branded apps (and widgets) from big advertisers. Here at JFM we have always believed that brand sponsors, looking for engagement, will ultimately realize that software is the single most cost-effective way to engage users […]
The Advertising Industry is Starting to Understand Branded Online Experiences
When we started Jackson Fish Market, the first problem we decided to address was the lack of great options for brand advertisers online. Our simple premise was that useful and entertaining software on the web had the capability of engaging online audiences (both in terms of minutes spent and depth of engagement) much more cost-effectively […]
Slowly But Surely, Marketers Will See the Light
Even though we’re on winter break here at JFM we had to interrupt the peace and quiet of our blog because Bob Garfield wrote a huge and thoughtful piece for AdAge on widgets. Given that we’re at the very early stages of having advertisers fund useful consumer web apps, any time someone super influential, like […]
What’s a brand marketer to do in a down economy?
You certainly don’t need this blog to tell you that the economy is in trouble and there’s a lot of uncertainty. And while reviewing all your efforts with a careful eye, and spending conservatively is always good advice, it’s certainly something that everyone is doing now. I think everyone is asking themselves: “am i doing […]