Posts in Advertising

I know that many people have complained about the Seinfeld/Gates ads, but I liked them. In fact, I would watch a sitcom every week starring Jerry and Bill. I think it’s funny. But i really like Seinfeld and I really like Bill. So I suppose I’m biased. Also, there’s a third ad I believe which […]

We’ve discussed the evolution from banner ads to branded widgets to full blown branded web applications. Many marketers are starting to understand the value of delivering useful “content” to their audiences as a means of engaging them. However, it’s worth spending a moment to examine the word “content” and how it’s used. It’s critical that […]

It didn’t take long after advent of the internet for marketers to look at it as a medium for advertising. And as most creators do when they see a new medium, they create for that new medium using the techniques and approaches that have served them well in more established mediums. In our specific example […]

This morning at 9am every Starbucks in the U.S. had a “surprise event”. Except that last night all the news outlets (and Starbucks’ own website) already were announcing what the event was… a free 30 minute tasting of their new Pike Place Roast (featuring an older and more “risque” version of the Starbucks logo on […]

Billboards and 30 second tv spots have been among the iconic advertising formats for decades. (The web has its own version in the form of banner ads, interstitials, and the torrent of video advertising inserting itself in our streams.) And yet NBC is moving towards having advertisers sponsor entire shows. From the Times: “At a […]