Unsung User Experience Heroes — One-Click Unsubscribe
And now for a brief discussion on sending e-mail to your customers. The same e-mail can be both valuable and yucky spam. To the customer that cares about your product or service, a well-written, beautifully designed e-mail, can be informative and welcome. To everyone else it’s junk. And in a world where products that need […]
Designer vs. Marketer — A Partnership Opportunity
Anyone who loves creating products is never satisfied. There are always more customer needs to meet. More innovation to deliver. More problems to solve. More rough edges to polish. The perfect is the enemy of the good and every great designer/product person knows this, so eventually you do have to ship/launch. And preferably sooner rather […]
Unsung User Experience Heroes — Mind Reading
Your user interface is essentially a narrative. UI is almost one of those make-your-own adventure stories. The user makes choices and we walk them along a path. Sometimes there are choices along those paths that have possible negative consequences, or just may weigh a little heavier on the user. Making a purchase, deleting a piece […]
Designer vs. Engineer — The Curse of Low Expectations
I was sitting at a dinner. The dinner was for speakers at a design conference. I was one of the speakers. Across from me sat another speaker. A software developer with an appreciation for beautifully designed software. This in itself is a good thing. You can have beautiful architectural plans but if the contractor has […]
Designer vs. Product Manager — The Turf Battle
In the early days of software development, designers were nary to be found. And even when they were involved, it was in spot roles like icon creation, or logo fashioning. There wasn’t awareness of the role a user experience designer could play because there were no such people. That said, it was obvious, that left […]