Jackson Fish Market
Posted on June 26, 2008 by hillel on Industry, Random

20-Somethings

Now that we’ve corralled some interns here at JFM (they started 3 weeks ago and are off to the races on their project), we’re trying to shake loose the rust on some actual management skills. Not that there’s much “managing” ever going on around here. That said, this writeup making fun of a U.S. News […]

Posted on April 25, 2008 by hillel on Advertising, Branded Software, Industry

For online brand advertising to evolve, the worlds of content and software must merge. (And it will be ugly for awhile.)

We’ve discussed the evolution from banner ads to branded widgets to full blown branded web applications. Many marketers are starting to understand the value of delivering useful “content” to their audiences as a means of engaging them. However, it’s worth spending a moment to examine the word “content” and how it’s used. It’s critical that […]

Posted on April 24, 2008 by hillel on Advertising, Branded Software, Industry

The evolution of brand advertising on the web – how did we get from banner ad to branded widget to branded web app?

It didn’t take long after advent of the internet for marketers to look at it as a medium for advertising. And as most creators do when they see a new medium, they create for that new medium using the techniques and approaches that have served them well in more established mediums. In our specific example […]