20-Somethings
Now that we’ve corralled some interns here at JFM (they started 3 weeks ago and are off to the races on their project), we’re trying to shake loose the rust on some actual management skills. Not that there’s much “managing” ever going on around here. That said, this writeup making fun of a U.S. News […]
For online brand advertising to evolve, the worlds of content and software must merge. (And it will be ugly for awhile.)
We’ve discussed the evolution from banner ads to branded widgets to full blown branded web applications. Many marketers are starting to understand the value of delivering useful “content” to their audiences as a means of engaging them. However, it’s worth spending a moment to examine the word “content” and how it’s used. It’s critical that […]
The evolution of brand advertising on the web – how did we get from banner ad to branded widget to branded web app?
It didn’t take long after advent of the internet for marketers to look at it as a medium for advertising. And as most creators do when they see a new medium, they create for that new medium using the techniques and approaches that have served them well in more established mediums. In our specific example […]
Digital Brand Experience Creators Popping up Everywhere
Back in November of 2006 when we founded Jackson Fish Market we felt like a lonely voice talking about creating experiences online that functioned both as useful destinations as well as opportunities for brand marketers to connect with audiences. Here we are almost a year-and-a-half later and we’ve happened upon two companies telling the same […]
Job Security (Does the photo sharing site I want exist?)
My first reaction to this situation is that most folks who make software for a living will have steady employment for a long long time. Here’s the situation. I am looking for a website to use to share my photos with my family. I have the following preferences: I want to background sync my files […]