Experimentation
Despite some of the weirdness that you encounter with old media creators/outlets desparately trying to hold on to their distribution monopolies, it’s super interesting to see how some of the big boys are experimenting with using video on teh internet to engage users and create commensurate ad inventory. Some interesting examples: Michael Eisner puts a […]
Get The Glass
Through the magic of MetaFilter we recently came across a new branded experience from the California Milk Processor Board (the “Got Milk” people). When it comes to nurturing a brand, these guys get it (see the second comment), are very good. Note the chocolate chip cookie on their site. They don’t even have a picture […]
What’s next for brand advertisers?
In my routine perusal through the various sites I read I happened upon an article by Bob Garfield in Advertising Age titled: Bob Garfield’s Chaos Scenario 2.0 — The Post Advertising Age. This article is fantastic. Bob details piece by piece, line item by line item how the current infrastructure and cost structure of the […]
No Money In Advertising?
It’s clear that yesterday’s post generated lots of good feedback. Let’s address some of the things we’ve heard back: First and foremost, Jeremy Wright who is actually making money in online advertising writes a great post saying that “This ‘No Money In Advertising’ Meme Needs to Die’. To be clear, I never said there’s no […]
Good News?
The Interactive Advertising Bureau recently released these statistics: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005. The 2006 Q4 revenues totaled just under $4.8 billion, making it the […]