Jackson Fish Market
Posted on April 27, 2007 by hillel on Advertising, Branded Software

How to measure your results and improve your performance. – Part Four

Yesterday we delivered part three of our four-part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering our fourth and final part. The first step in understanding the benefits you’re receiving from your new branded software experience is […]

Posted on April 26, 2007 by hillel on Advertising, Behind the Scenes

How to build the software vehicle for your brand message. – Part Three

Yesterday we delivered part two of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part three. Despite all the technology, the creation of software is not a science. It’s not necessarily an art either. […]

Posted on April 25, 2007 by hillel on Advertising, Branded Software

How to identify the right software vehicle for your brand message – Part Two

Yesterday we delivered part one of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part two. Being creative is critical throughout all phases of this process, but perhaps nowhere is it more essential than […]

Posted on April 24, 2007 by hillel on Advertising, Branded Software

What’s really new here? – Part One

Yesterday we introduced our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part one. Brand advertisers have known for some time that the internet (also referred to as “online” and “interactive”) is a key place […]

Posted on April 23, 2007 by hillel on Advertising, Branded Software

Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix

While the audience for our site has grown organically, this week on the Jackson Fish Market blog we’d like to speak directly to brand advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their […]