How to measure your results and improve your performance. – Part Four
Yesterday we delivered part three of our four-part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering our fourth and final part. The first step in understanding the benefits you’re receiving from your new branded software experience is […]
How to build the software vehicle for your brand message. – Part Three
Yesterday we delivered part two of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part three. Despite all the technology, the creation of software is not a science. It’s not necessarily an art either. […]
How to identify the right software vehicle for your brand message – Part Two
Yesterday we delivered part one of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part two. Being creative is critical throughout all phases of this process, but perhaps nowhere is it more essential than […]
What’s really new here? – Part One
Yesterday we introduced our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part one. Brand advertisers have known for some time that the internet (also referred to as “online” and “interactive”) is a key place […]
Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix
While the audience for our site has grown organically, this week on the Jackson Fish Market blog we’d like to speak directly to brand advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their […]