Action Figures
While I don’t love the music (and I’m not a Halo guy), I did really enjoy the ad for Halo 3 where a grizzly battle scene is constructed out of action figures in all sorts of cool hand-painted detail. After two attempts to view the ad on official sites that didn’t work (no clue why) […]
Ford Rewards Existing Customers
I’ve long noticed ads on TV chock full of introductory offers. New customers are sexy. Old customers, not so much. As a non-new customer with many companies I often feel a twinge seeing the attention they lavish on people who aren’t paying them any money, while I, their loyal customer, get no love. This is […]
Branded Retail Experience
While we’re partial to creating software to engage with audiences, there’s creativity afoot everywhere in the advertising industry. 7-11 at their own cost made over several of their stores to be Kwik-E-Marts in honor of the upcoming Simpsons movie. Exhaustive documentation of the Seattle Kwik-E-Mart can be found here. I must say that I generally […]
bud.TV — or Death of a Beeper Salesman
A few months ago, to much fanfare bud.TV launched. This is Budweiser’s online presence chock full of Budweisery goodness. As you can imagine, I am a huge fan of brand advertisers embracing the online space. And embrace it they did. Back in September when the Anheuser-Bush marketing department was full of excitement and optimism they […]
End-to-End
So many product offerings (in any category) fall down because there’s a mismatch between what the manufacturer/producer says about their product and the actual product experience. A simple example… Near our office in Pioneer Square is a soap store. I walked by it a couple of times when I finally noticed a cool retro package […]