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We learn more and more every day here at Jackson Fish Market. And hopefully we’re improving with each new app we release. One of my favorite (most hopeful and most inspiring) studies is by University of Chicago Economist David Galenson — Old Geniuses and Young Masters. Now Malcolm Gladwell writes about this same topic in […]

“The first thing to get cut in everyone’s ad budget was “experimental” ad buys, random things like branded pop-up games and ads in Virtual Worlds and other, mostly online things that probably never worked in the first place.”

The Sims is selling advertisers the right to brand in-game virtual items. Gawker thinks it’s sad. I think it’s cool. Better than seeing more banner ads. Studies on ads in football video games show that the gamers feel that the ads make the games more realistic. I predict this will have the same effect in […]

If they ever actually make this, you’ll know what to get Jenny for her birthday.

I admit it. This weekend I attended the 2008 BrickCon conference targeted at Adult Lego Hobbyists (ALHs). The conference lasted for essentially three full days from Friday to Sunday. I even took off work on Friday. Super nerdy? Yes. But before you judge… hear my story. I always loved Lego as a kid. What’s not […]