If you have a consumer software product and you charge money for it, you should have a visible, toll-free, tech support number on every page. I’m not sure how to state this more plainly. Your job in creating a great customer experience is to make the customer happy, not to lower your support costs. Lowering […]

The hallmark of the software professional is that they often see a world where technology has almost infinite capacity to improve our lives. Software can’t put food on a plate, but it can help calculate the most efficient way to grow and distribute the food. Software can’t give us a hug (yet), but it can […]

In the rush to ship your piece of software there is no shortage of opportunities to polish, refine, and smooth over rough edges. And yet, at some point, we must ship. How do we decide which problems to fix and which to save for later? Here’s how it works: When you’re trying to launch your […]

Words aren’t enough to express how grateful we are to all 326 of our backers as well as the many more who helped us spread the word about our new book — Making Things Special. You have all made this experience quite special for us. For such a niche project we weren’t sure we could […]

Here at Jackson Fish Market we’re thrilled to have fans, supporters, customers, and friends of every stripe. We believe that there are many more opportunities for us to agree than to disagree. For example, we’re all fans of making beautiful websites, and gorgeous intuitive mobile apps. And since we like to focus on our shared […]