Jackson Fish Market

Mattel came to Jackson Fish Market in search of a way to extend their “I Can Be…” product into the digital experience. We brainstormed with Barbie team identify the core values of the product line and delivered an iOS experience that enhanced and translated Mattel’s popular product line. Mattel also worked with Jackson Fish Market to deliver the Fashionistas app for iOS and Android. Jackson Fish facilitated a feature scope, product definition, user experience design, and software development that resulted in over hundreds of thousands of downloads in the iTunes App Store.

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