Jackson Fish Market
Posted on September 26, 2007 by hillel on Advertising, Design, Video Games

Action Figures

While I don’t love the music (and I’m not a Halo guy), I did really enjoy the ad for Halo 3 where a grizzly battle scene is constructed out of action figures in all sorts of cool hand-painted detail. After two attempts to view the ad on official sites that didn’t work (no clue why) […]

Posted on April 17, 2007 by hillel on User Experience, Video Games


For a long time I’ve thought of myself as a hardcore gamer. But the truth is that I’m really not. At a certain point (around the PlayStation 1) I started migrating to mostly playing sports games and casual games. There was the Tomb Raider period certainly, but that was kind of an exception. And in […]

Posted on April 16, 2007 by hillel on User Experience, Video Games


I remember once talking to the head of game development at one of the top video game developers in the world and asking him when they would remake M.U.L.E. He looked at me a little quizzically, but then had a look of fond reminescence and said, “yeah… that would be a good idea.” He never […]