Posts in User Experience

Last week Hillel shared some thoughts on Let it Out, a brand experience sponsored by Kleenex. The TV spots do a bang up job in telling really engaging stories about the most emotional and important events in peoples’ lives. The message is clear and meaningful. But when you get to the site, Let it Out […]

A couple of weeks ago there was some press around this quote from Steve Jobs: “Never say never, but customers don’t seem to be interested in it,” Jobs said. “The subscription model has failed so far.” Of course it wouldn’t be smart to automatically take this statement at face value. Steve may be spreading disinformation […]

This past weekend was the 35-hour marathon opening of the Seattle Art Museum expansion. Though, I have to say that calling it an “expansion” is really an understatement. It’s almost like the city got an entirely new, real museum, with a real broad art collection housed in a building that I personally think rivals the […]

I think good blogging requires authenticity and sometimes that means revealing things about yourself that are embarassing. Like the fact that I’ve been using Money to pay my bills for the last 10 years. That wouldn’t be embarassing in itself as Money is a fine product with myriad features. The embarassing part is that I […]

It’s exciting to be at the inception of a new category of software experiences – branded ones to be specific. Needless to say, in these early days there will be many missteps for every step forward. Let It Out from the friendly folks at Kleenex represents both. Backed by a television advertising campaign, the folks […]