Even Television is Moving Beyond “Banner Ads”
Billboards and 30 second tv spots have been among the iconic advertising formats for decades. (The web has its own version in the form of banner ads, interstitials, and the torrent of video advertising inserting itself in our streams.) And yet NBC is moving towards having advertisers sponsor entire shows. From the Times: “At a […]
Maybe Large Companies Are Fundamentally Flawed
I was at an event recently where someone talked about a book they were going to write with advice on how to make big companies work more effectively. Testament to the popularity of this topic are the almost unlimited number of books on the subject. And I believe that his book would add even more […]
So… now that the ad industry gets it, how will they get into the software business?
Mike Masnick at TechDirt responds to the original AdAge post with more enlightenment: #3 Content is advertising. Might sound like a repeat of the point above, and in some way it is — but it’s highlighting the flip side. Any content is advertising. It’s advertising something. Techdirt content “advertises” our business even if you don’t […]
Note the Date and Time… the Ad Industry has Finally Started to Get It
Today the ad industry trade press finally wrote the story we’ve been telling for the last 15 months: Think Different: Maybe the Web’s Not a Place to Stick Your Ads — Matthew Creamer Asks Whether We’re All Missing the Point When It Comes to the Internet This is exciting for us as we’ve been trying […]
Working hard or hardly working? VC-backed startups vs. Bootstraps.
There’s been a blip in the blogosphere (and the Seattle Tech Startup mailing list) lately about corporate culture and how hard people should work at startups. Posts of note include: 37 Signals announcing they are moving to 4 day workweeks (among other things). Jason Calacanis saying you should fire people who aren’t workaholics (among other […]