Posts in Digital Transformation

“But it could never happen to us.” This sentiment has been echoed throughout conference rooms in traditional businesses across the globe for the last two decades. And each time it is said, it represents a profound misunderstanding of the technological revolution and disruption that is redefining our society, our economy, and our very values. Each […]

Almost no industry is immune to the dizzying advances that software and technology are bringing us almost daily. Disruption is rampant, and digital transformation is the answer. This is the notion that traditional companies with traditional products and services, and traditional marketing, manufacturing, and distribution mechanisms must not only turn to software to compete in […]

And now a word from your friends at Seattle branding agency — Jackson Fish Market. It’s both this obvious concept and yet a mysteriously slippery one. What is a brand? Some people think it’s a logo. Some people think it’s your reputation. And in truth, it is both of those things and many more. We […]

We are thrilled to be working in an age where companies who want to excel recognize the need for end-to-end coherent visions of the experience customers will have with not just the product, but every facet of the business. From the outbound marketing, to the sales funnel, to the initial experience with the product or […]

And now a word from your friends at Seattle digital agency — Jackson Fish Market. There was a time when brand and software were relative strangers. Software was just a functional tool, like a hammer, and brand had no role in software. Conversely, software had no role in brand either. Times have certainly changed. Most […]