Posts in Companies We Admire

As usual, the stars of the big budget world represent the brass ring for most businesses. But in a business that is hit-based, the more low budget approach can be a higher percentage shot… “Jennings points to the ballooning costs of MMORPGs — World of Warcraft is estimated to have cost $40 million to $50 […]

I’m not a big fan of energy drinks or diet supplements. If I could design my daily energy boost it would be a story every day about a tiny enterprise that makes it big without all the trappings of a large enterprise. Today’s story is: “Jonathan Blow, developer of the game Braid, an Xbox game […]

As you may know as a reader of this blog, we’re a little different animal than most web startups. Not only are we building a portfolio of experiences, but we’ve done it without taking any investment. This is not a new or original concept and most businesses are started this way. It’s called bootstrapping. One […]

I’ve been a manager many times throughout my job history. There’s a trap that most managers fall into – the trap of control. Basically, you want to lead your organization and guide them to shared success. What better way to do that than to optimize them around a shared objective? After all, once everyone is […]

When it comes to brands doing digital marketing, I’m a big fan of trying to incorporate your online presence into the audience’s life on an ongoing basis instead of trying to get a bunch of their attention for a brief moment before they move on forever. MSN definitely took the latter approach when creating the […]