Posts in Branded Software

While the audience for our site has grown organically, this week on the Jackson Fish Market blog we’d like to speak directly to brand advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their […]

Through the magic of MetaFilter we recently came across a new branded experience from the California Milk Processor Board (the “Got Milk” people). When it comes to nurturing a brand, these guys get it (see the second comment), are very good. Note the chocolate chip cookie on their site. They don’t even have a picture […]

Continuing the trend of major brand advertisers using software to extend their reach into consumers’ hearts Pontiac and Yahoo released Pontiac Underground. Yahoo has been telegraphing their intentions for some time. I don’t know if they consider this new site an example of one of their brand universes (since the brand owner is clearly funding […]

We’ve talked about this before, but it’s important to start documenting examples of what we’re talking about. As a refresher, the basic premise is: Software is an untapped and exponentially powerful medium in which to convey messages and values for brand advertisers. Once advertisers realize how effective it is they will spend more resources creating […]

If you watch almost any TV you’ve likely seen the ad blitz from Burger King promoting their three new videogames for the Xbox 360. The deal is, you go to Burger King, buy an extra value meal, and then can purchase one of the three games for only $3.99. These are not exactly throwaway games […]