Posts in Branded Software

It’s exciting to be at the inception of a new category of software experiences – branded ones to be specific. Needless to say, in these early days there will be many missteps for every step forward. Let It Out from the friendly folks at Kleenex represents both. Backed by a television advertising campaign, the folks […]

Thanks to everyone for making it through last week’s enormous posts directed at brand marketers/advertisers and ad agency folks – Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix (part 1, part 2, part 3, and part 4). To make it easier for people to peruse we’ve put together a […]

Yesterday we delivered part three of our four-part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering our fourth and final part. The first step in understanding the benefits you’re receiving from your new branded software experience is […]

Yesterday we delivered part one of our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part two. Being creative is critical throughout all phases of this process, but perhaps nowhere is it more essential than […]

Yesterday we introduced our four part series of posts directed at the brand advertising community: Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix. Today we’re delivering part one. Brand advertisers have known for some time that the internet (also referred to as “online” and “interactive”) is a key place […]