Posts in Branded Software

You may have noticed that the crane has left and there’s a new store open for business on the street at the top of this page. :) Over the past couple of months, we’ve been steadily crafting our first Jackson Fish “Experience”. This first humble offering is They’re Beautiful! – Gorgeous, Free, One-of-a-Kind Flowers. It’s […]

A few months ago, to much fanfare bud.TV launched. This is Budweiser’s online presence chock full of Budweisery goodness. As you can imagine, I am a huge fan of brand advertisers embracing the online space. And embrace it they did. Back in September when the Anheuser-Bush marketing department was full of excitement and optimism they […]

Get On Board is the latest branded software experience to come across our screens. (See our index of branded interactive experiences). Built to support the new movie Evan Almighty (sequel to Bruce Almighty) the site is much closer to our definition of Branded Software than some of the other sites coming out these days. It’s […]

Last week Hillel shared some thoughts on Let it Out, a brand experience sponsored by Kleenex. The TV spots do a bang up job in telling really engaging stories about the most emotional and important events in peoples’ lives. The message is clear and meaningful. But when you get to the site, Let it Out […]

We’ve started keeping a list of every Branded Software Experience on the web that we can find. As more brand marketers investigate this as a path to get their brand messaging out, it will be helpful to learn from others successes and missteps. There are now a grand total of five! Branded Software Experience Index […]