Posts in Branded Software

Mike Masnick at TechDirt responds to the original AdAge post with more enlightenment: #3 Content is advertising. Might sound like a repeat of the point above, and in some way it is — but it’s highlighting the flip side. Any content is advertising. It’s advertising something. Techdirt content “advertises” our business even if you don’t […]

Today the ad industry trade press finally wrote the story we’ve been telling for the last 15 months: Think Different: Maybe the Web’s Not a Place to Stick Your Ads — Matthew Creamer Asks Whether We’re All Missing the Point When It Comes to the Internet This is exciting for us as we’ve been trying […]

…with Deb, Brian, and Tara. Our initial reactions below.

I think it’s hard to find folks who will argue with the premise that advertisers are funding (or soon will be funding) the bulk of consumer software development on the planet. And when it comes to brand advertising, those sponsors are finding that the higher they go up the software evolutionary chain, the better results […]

I just sat through Nick Brien, the CEO of Universal McCann’s keynote here at ad:tech. Much like the keynote I saw at AAAA by Jim Stengel, P&G’s chief marketer, Nick did a great job rallying the troops to embrace the new digital world and the upheaval in the media industry. He talked about experiences instead […]