Posts in Advertising

I spent the last day-and-a-half at the AAAA conference. Some random observations: Lots of discussions about how they deliver advertising between all the entities in the advertising food chain. XML mentioned a lot. Every mention of XML accompanied by an apology for the “techno-geek speak”. Nobody allowed to sit on the floor near the outlets. […]

Continuing the trend of major brand advertisers using software to extend their reach into consumers’ hearts Pontiac and Yahoo released Pontiac Underground. Yahoo has been telegraphing their intentions for some time. I don’t know if they consider this new site an example of one of their brand universes (since the brand owner is clearly funding […]

It’s true that often the blogosphere can seem like an echo chamber. But I kind of think of it like junk mail. When a catalog comes in the mail that I like it’s no longer junk mail, it’s something interesting and valued. So while the discussion on the net may often seem like echoes, when […]

Creating and running television ads is expensive. Making them available on your website is (by comparison) not. Then why do so many companies not bother to post their ads on their site? You can even get YouTube to host them for free. The other night I saw the following ad: I found it laugh-out-loud funny. […]

We’ve talked about this before, but it’s important to start documenting examples of what we’re talking about. As a refresher, the basic premise is: Software is an untapped and exponentially powerful medium in which to convey messages and values for brand advertisers. Once advertisers realize how effective it is they will spend more resources creating […]