This Sums it Up Nicely
The part where he lists her “interests” was scary.
A Movie Tries to Deliver a Branded Software Experience
Get On Board is the latest branded software experience to come across our screens. (See our index of branded interactive experiences). Built to support the new movie Evan Almighty (sequel to Bruce Almighty) the site is much closer to our definition of Branded Software than some of the other sites coming out these days. It’s […]
“Let it Out” Super Quick Redesign
Last week Hillel shared some thoughts on Let it Out, a brand experience sponsored by Kleenex. The TV spots do a bang up job in telling really engaging stories about the most emotional and important events in peoples’ lives. The message is clear and meaningful. But when you get to the site, Let it Out […]
Let It Out: Good concept. Bad execution (so far).
It’s exciting to be at the inception of a new category of software experiences – branded ones to be specific. Needless to say, in these early days there will be many missteps for every step forward. Let It Out from the friendly folks at Kleenex represents both. Backed by a television advertising campaign, the folks […]
“Give me an example.” (An invitation to brand marketers and ad agency folks.)
Thanks to everyone for making it through last week’s enormous posts directed at brand marketers/advertisers and ad agency folks – Branded Software Experiences – A Cost-Effective and Critical Component of your Brand Advertising Mix (part 1, part 2, part 3, and part 4). To make it easier for people to peruse we’ve put together a […]