In keeping with this week’s mood board theme at Jackson Fish, I’d love to share with you the inspiration for Carbon Grove. If you haven’t been to Carbon Grove yet, it’s a site that let’s you sign up for reminders for small things you can do to reduce your carbon footprint. Users get weekly e-mail reminders that include a link to a virtual tree they planted. Each time they visit their tree, they can watch it grow. Sometimes, little indigenous creatures appear next to the tree :).

To start the process of designing Carbon Grove, there were many elements to think about. What do the trees, animals, and forest look like? How do you transition between the quiz to the forest picker and tree picker? What’s the forest browsing experience like? And many mood boards later, we arrived at a concept we liked. This idea where you are in an old Victorian museum. There is fancy Victorian wallpaper, cast iron and brass signage. As you walk alongside the walls of this place, you can see vintage travel posters and ultimately, a magical watercolor painting of a forest!