While the audience for our site has grown organically, this week on the Jackson Fish Market blog we’d like to speak directly to brand advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their message out. Let’s acknowledge up front that we are in brand new territory (no pun intended) when it comes to brand advertisers sponsoring deep and empathetic software experiences. But there’s no denying that this is a growing trend that has the capacity to bloom into a full grown “way of doing business”.

And while there is a lot to learn on all sides, we think that it’s important to start outlining criteria by which we should measure success and effectiveness in this space. We don’t know if this first version is right on all counts, but we think it’s a good place to start, and one we can revise over time as our shared lessons bear out the truth.

Tomorrow we get the lay of the land so we can understand what’s really new about brands using internet software as a medium for their message.