More Replacements for Advertising
We talk a lot about alternatives to traditional advertising. While we’ve focused mainly on companies providing (and branding) useful services on the internet to their customers, that’s certainly not the only avenue to explore. I love the idea of businesses taking their ad budgets and engaging in projects that are focused on the public good. […]
Startups Being Cheap
“Recently the cost-cutting drive reached a new extreme. ‘We drink a lot of coffee,’ says Mr Morin, describing late-night, caffeine-fuelled coding sessions. ‘I used to get the good whole bean stuff from a little cafe and grind it myself. Now we get the big bucket of Folgers.’” [use this link if they ask you to […]
The Advertising Industry is Starting to Understand Branded Online Experiences
When we started Jackson Fish Market, the first problem we decided to address was the lack of great options for brand advertisers online. Our simple premise was that useful and entertaining software on the web had the capability of engaging online audiences (both in terms of minutes spent and depth of engagement) much more cost-effectively […]
The Hofmeister Kink
“This seemingly inconsequential detail has developed into a key theme of automotive design.”
The American Dream
I think it’s fair to say that people often describe owning your own home as the American dream. (Let’s put aside for the moment the number of those dreams experiencing a setback in today’s economy.) Back in May 2007 the New York Times described the dream of home ownership as “a bedrock notion of society […]