Jenny and Hillel were among the first in the technology industry to actively shepherd in the transition from thinking only about user interface to living and breathing user experiences. The harmonious blending interaction design and visual design into a digital user experience and then extending that emotional connection with the customer to every other touchpoint they have with your business is at the very center of Jackson Fish Market’s expertise and beliefs. Jenny and Hillel pride themselves on not only designing a user experience that motivates teams, and connects with customers, but in doing so collaboratively so that by the end of the project, the employees of the business all have a new and deeper understanding of how to deliver great user experiences and can work to continuously improve the user experience they helped to create as the business and customer needs evolve. And as technology and the industry’s tools for understanding customer needs both evolve, Jenny and Hillel are always working to take advantage of the latest learnings, innovations, and best practices.