This may seem like an odd question coming from a company that is looking for sponsors. It’s not that I don’t believe in advertising. I do. But I wonder, for certain products, from certain companies, where there’s such awareness and loyalty already built up, what would really happen?

Disney will spend $50 million promoting the next Pixar film? $100 million? I wonder if it the additional ticket sales will eclipse the amount spent on promotion. Of course, the ads work in concert with the film to promote more than just the theater run of the film. There’s the DVD, the international release, the merchandising, etc.

I realize this is an experiment that will never happen. Where’s my alternate universe creator when I need it???

The creators of Bee Movie have come down on the other end of the spectrum with a promotional campaign that is unavoidable unless you’re living in a bunker cut off from society. The most interesting part of their effort is a series of commercials they’re running on NBC called “Bee Movie TV Juniors”. The odd name aside, they are little live action skits starring Jerry Seinfeld that show pseudo behind-the-scenes shtick from Bee Movie. While I adore Jerry Seinfeld, they’re just not that funny. The coolest part is the crazy tri-brand transmogrification of the rainbow peacock NBC logo into the black and yellow striped NBEEC logo and then back to the regular NBC logo before a quick flash of blue and then a final rest on the Ford logo who has apparently paid the bill for all this graphical fanciness. Here are the “TV juniors” (excised of the adventurous logo treatment at the end). Anyone who sees the video of the logo online, please let me know and I’ll add a link.