Everyone Getting in on the Act
When some of the biggest advertisers in the world are starting to understand linkbait, you know the learning feedback loop on how the net works is getting tighter and tighter. Toyota’s agency, Saatchi and Saatchi LA is particularly savvy so it’s not surprising this ad would come from them.
Oh yeah, and it’s very funny.
The only thing that would have made it even more savvy is if they’d included some Mac vs. Windows comparisons somewhere in the ad. ;)