Jackson Fish Market
Posted on April 11, 2012 by hillel on Making Things Special

Who’s Your Customer?

In the left-brained world of software development all problems are nails, and logic and reason are the hammer. It goes something like this: We’re building a new piece of software. We should understand who it’s for so we can build the thing they want. How can you know what to build if you don’t understand […]

Posted on March 21, 2012 by hillel on Making Things Special

Software is a Conversation

Software is a conversation with your users. And yet historically, the “person” talking to you when you use most software is a passive aggressive asshole. Let’s take one of the simplest examples, present on thousands of forms across the world wide web – the submit button. Submit. How does that make you feel? Is the […]