Branded Apps, An Inevitability
A few months ago we wrote about (and were quoted in) an article in AdAge lamented the lack of support for branded apps (and widgets) from big advertisers. Here at JFM we have always believed that brand sponsors, looking for engagement, will ultimately realize that software is the single most cost-effective way to engage users […]
Perfect is the Enemy of the Good (or Great)
There’ve been countless posts on how trying to make something perfect usually ends up not only with nothing perfect, but often with nothing at all. In my limited experience, this “common sense” is not so common. I love when this precept is illustrated so plainly: “The ceramics teacher announced on opening day that he was […]
Why start your own business?
I caught this article in Slate, and thought it was a good wake-up-call for anyone starting their own small business — especially in industries that are oft-romanticized. Like, say, cozy cafe’s or consumer tech startups. “The dream of running a small cafe has nothing to do with the excitement of entrepreneurship or the joys of […]
More on Bootstrapping
We’ve already shared our thoughts on what bootstrapping means, but when I read this piece on bootstrapping I couldn’t help but share since I think it’s pretty much on: “When you decide to bootstrap, you commit to fund primary development and growth through internal cash flow from real-life customers. You — the founder — and […]
Stupid Newspaper Tricks
I was having a discussion the other day with a friend about old media transitioning to the new world — a process that the current economic situation will (i believe) hasten. I have long believed that the main thing hampering newspapers, record labels, etc. is their premise that when the transition is complete they need […]