A Word on Branding, Naming, & Identity from a Seattle Branding Agency
And now a word from your friends at Seattle branding agency — Jackson Fish Market. It’s both this obvious concept and yet a mysteriously slippery one. What is a brand? Some people think it’s a logo. Some people think it’s your reputation. And in truth, it is both of those things and many more. We […]
Chief Product Officers for Hire
We are thrilled to be working in an age where companies who want to excel recognize the need for end-to-end coherent visions of the experience customers will have with not just the product, but every facet of the business. From the outbound marketing, to the sales funnel, to the initial experience with the product or […]
A Word on Combining Brand and Interactive
And now a word from your friends at Seattle digital agency — Jackson Fish Market. There was a time when brand and software were relative strangers. Software was just a functional tool, like a hammer, and brand had no role in software. Conversely, software had no role in brand either. Times have certainly changed. Most […]
Designing for Social Justice
In 2006, we founded Jackson Fish Market as a haven for creative and talented people to help companies design beautiful software, experiences, and organizations. Jenny and I have been incredibly lucky that we live in a society where doors were opened for us, connections were made, and frankly our path has been relatively blessed every […]
State-of-the-Art Experience Design for Experience Nerds — Attending a Battlestar Galactica LARP
Let’s get this out of the way at the outset. LARP is an acronym that stands for Live Action Role Playing. Think Dungeons and Dragons, but running around in the woods in costumes and with fake swords. Or at least, that’s what I thought it was. But, it’s way more than that. It’s way more […]