While we’re partial to creating software to engage with audiences, there’s creativity afoot everywhere in the advertising industry. 7-11 at their own cost made over several of their stores to be Kwik-E-Marts in honor of the upcoming Simpsons movie. Exhaustive documentation of the Seattle Kwik-E-Mart can be found here. I must say that I generally avoid gong into 7-11s but I think this is cool enough that I need to make a pilgrimage and at least see if not buy a “Slushee”.

Not totally without efforts in the digital arena the 7-11 website has been remade into Kwik-E-Mart’s corporate website.

One noteworthy detail, 7-Eleven paid for the whole promotion. The amount of free PR they’re getting is pretty substantial from my inexact observations. The money they spent should be considered cheap relative to the brand awareness and character they’re building. 7-Eleven comes off as having a sense of humor as well as being creative.

And of course, helping brands express creativity via online experiences is a key focus of ours