Unsung User Experience Heroes — One-Click Unsubscribe
And now for a brief discussion on sending e-mail to your customers. The same e-mail can be both valuable and yucky spam. To the customer that cares about your product or service, a well-written, beautifully designed e-mail, can be informative and welcome. To everyone else it’s junk. And in a world where products that need […]
Clipboard goes Mobile – Save and Share All Your Online Stuff
The folks over at Clipboard have put out a new version of their experience including a great smartphone client for iOS. If you’re not familiar with it, Clipboard lets you lasso and copy snippets of the web (photos, text, videos or combinations thereof) into your own scrapbook that you can keep private, share with the […]
Designer vs. Marketer — A Partnership Opportunity
Anyone who loves creating products is never satisfied. There are always more customer needs to meet. More innovation to deliver. More problems to solve. More rough edges to polish. The perfect is the enemy of the good and every great designer/product person knows this, so eventually you do have to ship/launch. And preferably sooner rather […]
Unsung User Experience Heroes — Mind Reading
Your user interface is essentially a narrative. UI is almost one of those make-your-own adventure stories. The user makes choices and we walk them along a path. Sometimes there are choices along those paths that have possible negative consequences, or just may weigh a little heavier on the user. Making a purchase, deleting a piece […]
eHarmony for iPad
eHarmony approached Jackson Fish Market looking at the iPad as a controlled environment in which to experiment with a novel user experience. The goal was to retain the essence of the eHarmony brand values but to push the envelope in terms of a high fidelity experience that was tuned for a touch-based device.The eHarmony team […]