In a bid to always be listed first in any event directory, the cleverly named American Association of Advertising Agencies (the AAAA) is having its annual Media Conference and Trade Show in Las Vegas this week. I’ve never been to this conference and have no idea what to expect. But given that we have a long list of projects we’d like to build on behalf of advertisers, hanging out with a zillion ad agencies seems like a good idea. Trip report to follow upon my return.