“Back in 1983, Mattel Electronics’ M Network division created Kool Aid Man for the Atari VCS (2600) and the Intellivision. The game would later be available for traditional retail purchase, but originally would-be virtual thirst-relievers (“Oh yeah!”) had to send in Kool Aid UPC symbols along with a small handling fee to get the game. Johnson & Johnson commissioned a similar title the same year, Tooth Protectors, also for the Atari, which was only available by mail order from the company. And also in 1983, Purina offered Chase the Chuckwagon, similarly available only by mail order in exchange for UPC’s and a handling charge.”