SmartSheet was one of the first companies to deliver project management software for teams as a service. The company knew that most smaller teams (and some bigger ones) used Excel to do all their project management. SmartSheet asked Jackson Fish Market to help them elevate their entire identity as well as focus their user experience taking the best elements of Excel, but doing things that only a web service focused on project management could accomplish. Since that engagement, SmartSheet has grown by leaps and bounds meeting the needs of small and large teams, and finding a home across departments at many major companies.