Design is the discipline of problem solving. Creating product and business strategies is directly in that wheelhouse. Product and product family definition over multiple releases in a way that honors the original technical and customer vision but also gives flexibility to respond to customer needs is a core Jackson Fish Market skill. Designing products can’t be done at maximum effectiveness without the context of an overall long-term product and business strategy. And in today’s markets, the product itself is a key tool in the business’ toolkit to help define the strategy through analytics, testing, and short and long-term tactical comparisons. Jenny and Hillel have decades of experience defining products and creating business strategies for everyone from globe-spanning market leaders, to the latest startup.