Wisdom from Umair Haque
“Who believes a brand’s elaborate web of often conflicting messages, when ten thousand connected consumers agree that the company behind the brand sucks?” (PDF)
“Who believes a brand’s elaborate web of often conflicting messages, when ten thousand connected consumers agree that the company behind the brand sucks?” (PDF)
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axcho
July 28, 2008 at 12:00 pm
Very interesting. I can see how you might say that bloggers and forum-goers and such produce context rather than content. I hadn’t thought about that before.
Now I wonder whether what games like Spore and LittleBigPlanet are doing would count as user generated content, or if that is still just context (or both?). And how about mods and maps created by players of other games?