I caught this article in Slate, and thought it was a good wake-up-call for anyone starting their own small business — especially in industries that are oft-romanticized. Like, say, cozy cafe’s or consumer tech startups.

“The dream of running a small cafe has nothing to do with the excitement of entrepreneurship or the joys of being one’s own boss—none of us would ever consider opening a Laundromat or a stationery store, and even the most delusional can see that an independent bookshop is a bad idea these days.”

I’m happy to say, that after two years, I’m still happy “slinging coffee”. Hopefully we’ll make more than 8 bucks an hour though. If not, there’s always the free pastries.