Paul Senzee got a package the other day. Here’s the start of his description:

Last week I received a Fed-Ex package at my desk. All excited to get a package, (kind of like those people who win on the radio and say “I never win anything!!”) I grabbed Ryan Burkett to open it with me. Inside there was a ~3″x~6″x~1″ paper box that looked like some sort of puzzle. The box was orange and black with an artist’s rendering of the birth of a planet. It carried a large white digit 1 in the lower left-hand corner.

Go read the rest, and the come back. It’s ok. Go ahead. We’ll wait.

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I’m not sure what to say other than fan-fucking-tastic. These guys get it. If they put this kind of creativity into the game they create (which I have no doubt they will) then their game will kick significant ass. I never understand why companies don’t realize that EVERY SINGLE THING THEY DO needs to drip with authenticity, passion, and creativity. Everything. Even things customers never see — like a recruiting effort. It’s about having strong genes and having those genes impact every creative expression, every interaction, every moment.

Honestly, I’m pretty much jealous. I want to be creative enough to recruit like this, and good enough to be recruited by Red 5. :)