As you may know as a reader of this blog, we’re a little different animal than most web startups. Not only are we building a portfolio of experiences, but we’ve done it without taking any investment. This is not a new or original concept and most businesses are started this way. It’s called bootstrapping.

One of the weapons in our bootstrapping arsenal is doing consulting. Most often we do user experience, design, and brand consulting. Sometimes we do development as well. We’re lucky that our business has progressed nicely enough that we get to pick and choose which consulting gigs we want to take on (if any). At the end of last year a small company came to us looking to redo their end-to-end user experience – brand, core concepts, user interface, look and feel, etc. They had lots of customers excited about their product, and they had a lot of passion for making that product great.

Not only were we excited about the challenge of helping the Smartsheet and brand evolve into a sleek small team project management powerhouse, but we really liked all the folks at the company. We spent several weeks with them helping coalesce their vision of the product into a new design. And a few short months later they’ve launched their new beta. Their site has improved an enormous amount since we first saw it and will no doubt continue to improve as more folks use it and give them feedback. We’re proud to have been a small part of helping the folks at Smartsheet deliver a great product.

Check it out.

UPDATE: Here’s the interview Scoble did with Brent from SmartSheet. I was drafted into sitting in on that one too. :)