David Heinemeier Hansson over at 37 Signals re-picks up the torch for people annoyed with the term “lifestyle business”. Their original post was back in 2005. Our twitter-sized definition was posted last month. Some goodness from the latest post:

“When the lifestyle card is pulled from its tired deck, it’s usually meant as a pat on top of the head. An “oh, that’s such a pretty drawing, dear little boy.” Ha!

It’s the archetypical false dilemma. Either you 1) let your business devour your life and you’ll be incredibly successful or 2) you balance your life with other things than work but are relegated to paying-the-rent success. Double ha!”

I also happen to think that a smaller footprint business with a much higher percentage of ownership and much lower costs is the way to not only have a job you love, but has higher odds of being a better path to long term financial independence. But this is a topic for another post and an eventual study by some folks who are smarter than me.

P.S. Want to start a business like the one I’m talking about? Come to our tiny conference: Small and Special.