It’s a new take on an existing electronic device. It’s wicked cool. And I am desperate to get one. The iPhone? No. A Chumby. And the world of clock radios wll never be the same. I’ve never even seen one up close but to me the Chumby makes me feel like I felt when I first got my Atari 800. Excited about the possibilities and opportunity for creativity. Honestly I have no idea what we’ll do with it (maybe a plush football with cool sound effects when caught that shows live football scores on the embedded display?) but I want one desperately.