How can I want it if Steve Jobs says I don’t?
I’m becoming more and more addicted to the Rhapsody subscription music service. It has it’s problems (missing tracks in the catalog, no roaming of playlists with local content, bugginess, crappy mac support, no cross-fades, etc.) but the roaming of my playlists, the ability to explore new music for more than 30 seconds at a time, and the breadth of the catalog are making me extremely happy.
I am torn though. It’s not because Steve says I shouldn’t be having these feelings, it’s that I want to run Rhapsody on an iPod Touch. The perfect player to run Rhapsody would be one that syncs over WiFi. The folks at Real (makers of Rhapsody) and iRiver claimed back in January that there would be a wireless MP3 player that worked with Rhapsody by June of this year. We’re past June and I haven’t heard a peep. I did send mail to the lucky pr people who had their e-mails on the press release. No response yet. I’ll keep harassing them politely inquiring. I know the player won’t be an iPod Touch, but the functionality is really what I want. Sorry Steve.
Note: I predict that ultimately Apple will offer a subscription service. And when asked about his previous statements, Steve will say that consumers didn’t want a music subscription service until Apple shipped one.
I realize it’s a weird comparison but I wonder how the numbers would look if you compared how many tracks are purchased each year on iTunes to how many tracks are listened to for more than 30 seconds on Rhapsody (only count once per unique track per unique user). I know it’s not exactly fair, but I wonder where Rhapsody and Napster would rank relative to iTunes in terms of unique tracks delivered to customers. Of course you’re probably more likely to listen to a broader set of tracks on an all-you-can-eat service than you are on a pay-per-track service. But isn’t that the point? I know more people use iTunes than use the subscription services, but I wonder what percentage of iPod owners would opt for all-you-can-eat if it were offered?
Maybe, ultimately, the reason Steve says nobody wants a subscription service, is because they’ve crunched the numbers, and ultimately paying the record companies every time a track is played (instead of once per track sold) will eat what tiny margins they make on selling tracks on iTunes. Maybe Steve thinks that somehow the lock-in is more effective with purchased AAC tracks than with a subscription, though I’m not sure how.
I’m doing tons of speculation and ultimately I don’t really know anything other than I wish I could have Rhapsody on a wireless music player produced by Apple. I won’t hold my breath.
Join the discussion 5 Comments
Paul
September 20, 2007 at 8:36 am
Amen. I lurve Rhapsody, and would love to use it with an iPod. Too bad Steve Jobs knows better.
matt graves
September 20, 2007 at 11:45 am
Hi there– I run PR for Rhapsody and am part of the team that originally launched the service back in 2001. My apologies for the delayed response. Unfortunately, I don’t have an ETA on when the iriver W10 device with WiFi Rhapsody access is shipping. It was originally slated to come out in the first half of the year, but as these things are wont to do, the date was pushed back.
RE: your question about how much music is listened to through Rhapsody, it’s a good one. In 2006, our subscribers listened to over 1 billion songs; it took Apple over three years to sell that many songs. You’re right that it’s not an apples-to-apples question, but for the music industry, it should illustrate the capacity for subscription services like Rhapsody to expose consumers to a much wider variety of music than a la carte storefronts like the iTunes store.
anyway, just saw the post and wanted to reach out. Feel free to drop me a line at mgravesATrealDOTcom if there’s anything more I can tell you.
Matt
Hillel
September 20, 2007 at 1:02 pm
Hey Matt:
Thanks for the quick response. Out of curiosity:
* the six billion songs, is that unique per user or overall plays? In other words, if I listen to the same song 10 times does it count once or 10 times?
* any other vendors making wireless devices that will sync with Rhapsody?
Thanks in advance for any light you can shed.
–hillel
matt graves
October 1, 2007 at 11:13 am
Hi Hillel — the stat about Rhapsody users streaming over 1 billion songs on-demand in 2006 is overall plays over 30 seconds. IE if you listen to just the first 15 seconds, we don’t count it. If you listen to the same song 10 times it would count 10x.
RE: vendors with wireless devices that sync with Rhapsody, there’s the Nokia N800 tablet PC. They’re going to release a new version this fall that’s even slicker than the first version. There aren’t (yet) any vendors offering Wi-Fi enabled MP3 players that sync with Rhapsody.
Let me know if there’s more I can tell you.
Matt
T-bone
October 8, 2007 at 2:30 pm
What about the Zune Marketplace? I really enjoy thier “All you can eat” package. The new marketplace (to be released this holiday season) is supposed to get a face-lift and hopefully some DRM free stuff too. Plus the next gen. Zunes will be able to sync via WiFi to your PC! I’m down with that!
I’m always telling my iTunes friends that they could listen to way more music, and save some money by switching to an “all you can eat” music provider, but unfortunately most of them will not want it until Steve Jobs says they do.